THOUGHT LEADERSHIP

Establishing Thought Leadership Across Channels

The companies we represent were started by really smart people. The vast knowledge they bring to their work, their teams, and their customers is staggering. Sharing the insights they’ve cultivated over the years is vital to expand their reach and demonstrate their value. In a world where the message is so important, thought leadership allows you to own your message.

Challenge

Our clients are busy running their business, and they often put communications on the back burner. From sales to recruitment, it’s imperative they make a strategic effort to share their points of view with others in the industry to be recognized as leaders in their space.

Solution

We uncover the right stories. Often our clients don’t know where to start. We guide the process with knowledge transfer sessions that uncover the most relevant and interesting stories to share, and we gain a keen understanding of the audience we want to engage.

We find the right place to tell the stories. Establishing thought leadership requires a multi-faceted approach, and we leverage owned, earned, and paid channels to share content with the target audience. Whether it is a byline placed in a trade publication or a content series on a blog, we generate original content that can be used across channels. 

We keep at it. Thought leadership is not a one and done effort. It takes consistency and content that will cut through the clutter and demonstrate value to potential customers. A proactive and strategic approach over time will yield great results, from third party validation in the press to invites from industry groups to speak at events. 

Results

We’ve worked with a number of clients in a variety of industries to amplify their perspectives, and we’ve placed their byline and thoughts in publications as diverse as Forbes and Senior Housing News to Exhibitor Magazine and Plastics News. 

We’ve also helped clients manage and create content for company-owned channels. Blogs can (and should) be a key part of a client’s storytelling efforts. Companies like S1Concepts, Plex, and the American Iron and Steel Institute trust us to uncover stories worth telling to their audience.