COPYWRITING

On-Demand Copywriting Support

A midsized marketing firm secured a new client and was on the hook to deliver a massive amount of content, from weekly newsletters and lead acquisition emails to feature stories and display ads. With their internal team stretched thin, they turned to Yelram for copywriting support. 

Challenge

Bringing on new business is the name of the game for any agency, and sometimes it can disrupt their ability to execute when team members are already at capacity. Yelram Media understands that sometimes other agencies need support when in-house talent is in short supply.

Solution

We learned their language. The client, a world-leading engineered surfaces company, was embarking on a campaign to engage with more commercial and residential customers. We immediately immersed ourselves in their world, getting to know their brand, their language, their products, and the pain points of their customers.

We worked as an extension of the team. We understand how important it is for the client to have a seamless experience, and we plugged into the agency’s existing rhythms of business and reporting processes to create a stress-free relationship focused on delivering quality work product.

We delivered. From long form product features and design trend stories to email nurture and lead acquisition campaign content, we delivered on or before deadline with minimal review cycles.

Results

In short order we heard things we love to hear. “You really get the client. We have no edits to this content. Fantastic work.” Through quarterly scopes of work and detailed deliverable plans, Yelram Media was able to partner with another agency to achieve a unified goal – make a client happy.