Budgeting for Content Marketing in 2021

It’s kind of hard to believe, what with the year we’ve had, that we are just a few short weeks away from entering the fourth quarter of 2020.

At this point, many brands are uncertain how they should be thinking about marketing investments right now. But whether you are behind your sales goal or performing well, easing off of communicating with your customers and potential customers should not be an option.

For those companies with a story to tell, Q4 is typically when decision makers start to think about budgets for the following year, specifically when it comes to marketing and public relations.

If you sit in a seat responsible for deciding who is going to tell your company’s story next year, chances are high you’ve begun the budgeting process, and I know that includes content marketing.

You are considering content marketing, right?

This form of storytelling has been around longer than you might imagine, but we haven’t always called it content marketing.

Brands have published their own magazines to help consumers with their problems as far back as the late 19th century. But it didn’t really ramp up until blogs, ebooks, and whitepapers began to shape how we do this work.

Now, the term “content marketing” will give you 2,910,000,000 results in .68 seconds.

If you aren’t thinking about it, content marketing is something you should consider, but not just because Yelram Media is a content marketing agency and we want to bring in more business. [Full disclosure: We do.]

There are proven benefits to consistent, high-quality content creation.

It allows you to establish trust and generate leads, two items that go hand-in-hand when it comes to the entire marketing bundle. And, frankly, the content you produce should be infinitely more entertaining than your standard case study.

Podcasts and live-streaming are gaining in popularity. And as more and more of us are switching to some sort of hybrid work-at-home situation, those methods of learning and listening are increasingly popular. And for brands, they are communication channels that you must leverage to reach your audience.

So…are you budgeting these storytelling methods to hook your audience and get them interested in what you have to say?

As far as cost goes, there are a lot of options, depending on how comprehensive your strategy will be and how robust your existing content engine is.

Heading into 2021, your clients and customers need to hear from you. Now is an ideal time to start thinking about how content marketing can help you tell your story more effectively. A smart, creative and focused content strategy can help  your 2021 business plan hit the ground running. 

If you want to explore how Yelram Media can help, drop us a line and let’s talk about it.