If you want to establish a brand identity that tells the real stories of your company and those you serve, steady storytelling is the way to go.

You don’t turn public relations off and on when you want to use it. An effective program needs to be always on, looking for ways to tell your story in between big announcements. It’s the only way to succeed.

Every company should be telling its own story on its own platform, regardless of the amount of earned media its driving. These tips will show you how to operate as your own storytelling machine to complement the rest of your efforts.