Do You Have A Full Stable Of Experts?

Companies of all sizes are evaluating many of their business processes and team roles given the disruption from the global pandemic. When should employees be in the office? Do we even need office space? Is my technology up to par to support a remote workforce? Should I reconsider team roles and responsibilities?

And, with many marketing budgets in flux, a role that many are re-evaluating is the CMO.

The CMO has been a challenging and volatile position for many years. This is leading some companies to adopt a “fractional CMO” position. This is typically a contracted role with a set amount of time per week or month that gives a company marketing expertise without bearing the expense of a salary and benefits. This engagement can scale up or down, depending on the evolving needs of the company, typically from month to month or quarter to quarter.

Another trend is companies evaluating their arsenal of on-demand agency resources to fill the gap of internal talent, changing roles and shifting priorities. It’s a best practice for companies that make marketing a priority to have at-the-ready several vetted agency resources they can call on in times of need, disruption and when their internal teams are focusing on other pressing business priorities.

The importance of having “go-to” resources to handle urgent projects has never been more obvious or imperative.

Answer this question. Do you have a stable full of trusted advisors and communication experts?

This could include social media experts, writers, editors, or media relations professionals. More and more, agencies are introducing flexible project offerings that allow companies to test out a relationship without a long-term commitment.

Doing due diligence now and identifying some trusted expert resources will be beneficial when you have your next communications fire drill. If you’re interested in learning more about how you can vet an agency and ways to get the most ROI out of a strategic investment, give us a shout.