Don’t Just Be Content With Your Content

Your company has a story to tell.

Whether you are a small business that provides IT services locally, or a major automotive supplier doing business with OEMs all over the world, you can – and should – benefit from great storytelling.

But where to start?

Great question.

You shouldn’t create content for the sake of creating content. Mediocre content is a waste of time and money and won’t move the needle.

You need to create content your target audience actually wants to read; something that when it shows up in their inbox or social feed, they actually want to open.

If you are ready to invest time and effort into telling your story, now is the time to get started.

We’ve identified some tips to take into account if you are ready to begin.

Uncover Your Hidden Gems

There are people and places and things within the walls of your company that are just waiting to be uncovered. But sometimes, you’re too close to your own company to see the gems that are just beneath the surface.

This is where seasoned storytellers come into play. They are trained to find the narratives within your company that force your audience to sit up and take notice.

Giving content experts a seat at the table is a great way to start this process. Those can be individuals or agencies focused on creating compelling content. When an interesting thread is uncovered, they can get the ball rolling and determine what’s worth pursuing, while allowing you to run the business.

Lean Into LinkedIn

If you want to market as a B2B company, LinkedIn is a cost-effective and target-rich platform.

The site was literally built for this.

As of this writing, there are more than 800 million active users on LinkedIn. And thanks to a pandemic that has shifted how we work, these users are more engaged than ever.

LinkedIn users are looking for insight from thought leaders to become better at their jobs, approach solutions from different angles, and understand how their industry is changing and evolving.

Those executives who are sharing their thoughts should be the same executives running the business.

This content can be shared on either their personal LinkedIn page, or the company’s page. It can even live on the blog.

Either way, you’re putting it out there to be consumed.

Experiment and Embrace Creativity

Maybe one of your executives has a hankering to have their voice literally heard. 

Perhaps a podcast is a good idea.

Maybe a couple of employees want to turn their mid-morning coffee breaks into a YouTube video.

Try it. Explore.

You shouldn’t shy away from being creative with your story.

The way we do business is changing, and the way you tell your story should change right along with it.

Mining the gold from the story is necessary. Finding a partner to help you mine for stories is imperative. That’s where a seasoned storytelling agency (like Yelram Media) comes into play. 

We will work with you to identify one or two key narratives you want to pursue, and everything else can bloom around those story saplings.

Ready to start telling the story of your business? Let’s talk. Drop us a line and Brad or Amy will reach out to begin the conversation.